direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web

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Cynthia, a graduate of Harvard Business School, always had a refined palate for wine, particularly after living in France and creating a direct marketing travel club for American Express. —

Andrew Watman, Forbes, 28 Dec. 2024 Some are moving toward marketing and presenting art through new venues such as direct marketing, supported by some nonprofit arts and entrepreneur support groups. —

Debra Utacia Krol, USA TODAY, 28 Nov. 2024 Driving the news: On Tuesday, 11:11 announced a joint venture with direct marketing giant Guthy-Renker called 11:11 Beauty to house beauty and wellness products inspired by Hilton, who will be the creative director. —

Sara Fischer, Axios, 19 Nov. 2024 After direct marketing costs are recouped, Jolt does a 70/30 revenue split with filmmakers. —

Addie Morfoot, Variety, 21 Oct. 2024 See all Example Sentences for direct marketing

Word History

First Known Use

1961, in the meaning defined above

Time Traveler

The first known use of direct marketing was in 1961

See more words from the same year

Cite this Entry

Style

“Direct marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct%20marketing. Accessed 9 Jan. 2025.

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